Music is literally in Alex Faith’s blood. The Atlanta rapper and producer’s grandfather Marion actually earned a spot in the Atlanta Country Music Hall of Fame, while Alex’s mom and dad encouraged him to pick up a guitar at 12-years-old.
“I sold my Xbox, so I could build a studio in my bedroom during high school,” he laughs. “That’s how committed I was. I knew that I wanted to make music, and I started carving out my vision then.”
Eventually, he moved the studio to his parents’ basement. Word quickly spread about his talents behind the board, and he ended up even recording Lecrae in that makeshift studio by the age of 18. His tastes continued to evolve concurrently. He started off listening to the likes of James Taylor and Amos Lee, eventually immersing himself in iconic Atlanta hip-hop including T.I., OutKast, Ludacris, and Jeezy.
However, as he started creating his own music, he pursued a sound that would incorporate all of the elements of hip-hop, folk, and country that spoke to him.
“I want to build something intangible,” he goes on. “It’s about using my voice to show the seriousness and belief in what I’m saying. I’m never lying to anybody. This is who I am on tape. It’s honest, and it comes from a completely authentic place.”
That authenticity defines everything that he does. Growing up in a tumultuous home, which saw his parents divorce and eventually remarry when they finally adopted Christianity, he was no stranger to the darker side of life and Atlanta.
Signing to Collision Records, his experiences fueled ATLast, his debut for the label. The record boasted feature spots from the likes of Trip Lee, Andy Mineo, Tedashii and more, and it hit #4 on Billboard’s Top Christian Albums chart. He’d embark on a tour with label mate Dre Murray that would fortify their friendship and lead to the recording of 2015’s collaborative opus audio/visual album, Southern Lights: Overexposed, and its subsequent tour.
Focusing on infusing live instrumentation into the music alongside his signature flow, he’s expanding his vision into an aural experience that’s as powerful as it is personal.
“Everything is going to get bigger,” he says. “There will be live instruments and a real Southern influence that pays homage to my roots and my home. That’s what captivated me when I was young, and it’s why I am the way I am. I’d love for people to feel like they trust me when they listen to one of my albums. I want them to enjoy it and know I’m telling the truth. If they feel like they believe me, I’ve done it right.”